Boxed on Int'l Women's Day

Role: Art Director, Designer

SUMMARY
Pink tax and tampon tax involves
up-charging women's products as compared to men's products. To combat this, Boxed was first in line to reduce those prices to be equivalent to their cheaper counterparts.

CHALLENGE
Develop informative campaign creative that explains the pricing discrepancy and the brand's stance on the matter while highlighting and promoting women-owned businesses.

SOLUTION
I worked with our internal teams to research statistics and data in an effort to present the information in a digestible manner and encourage customers to purchase their feminine care products at actually fair prices.